Universal Life Insurance is the most flexible permenant life insurance policy that allows you to maintain life-long protection for your family while also selecting customized investment options to grow long-term wealth.
Get Universal Life Insurance >Universal life insurance is one of the most flexible types of permenant life insurance for Canadian residents. Universal life insurance provides guaranteed lifelong protection with the addition of also giving you the flexibility to select Investment options that help grow your wealth over time. This type of life insurance is a great way to help protect your family from financial hardship after you die, by maximizing your estate and financial value over the course of your life.
It’s one of the more adaptable and cost-effective permanent insurance solutions available, offering coverage that lasts your entire life while also growing your wealth. A universal life policy has two key components: an insurance portion and an investment portion. So while your family remains covered, you have control over who ultimately receives the policy proceeds and you have the ability to choose how your investment funds are allocated. Growth within the policy can accumulate on a tax-advantaged basis, and depending on your needs, you may also withdraw or borrow from the policy Cash Value in a tax-preferred method.

A universal life insurance policy is often best for individuals who want permanent life insurance coverage along with greater flexibility and the potential to build investment value within the policy. It may be especially appealing to higher-income earners, business owners, and financially disciplined individuals who are comfortable taking a more active role in their long-term planning. Younger or healthy individuals may benefit from securing coverage earlier, while those with more complex financial goals may value the ability to adjust premiums and manage the policy’s investment component over time.
Universal life insurance may be the right choice for someone who wants more than guaranteed lifelong coverage and is looking for additional tax-advantaged wealth planning opportunities. For example, a professional or business owner with strong cash flow, a spouse or children, and long-term estate or investment goals may choose universal life to protect their family while also building value inside the policy. In that type of scenario, universal life insurance can offer a combination of permanent protection, flexibility, and long-term financial planning potential.
Find out if a Term Life Insurance policy is the best solution for you by speaking with one of our licensed Insurance Advisors. With an in-depth Financial Needs Analysis (FNA) our advisors can provide customized insurance policy options with taylored premiums that are affordable and match your needs. Speak with one of our advisors today or Call us at 1(403) 888-1929
It's never too late to explore insurance options for your family. Inquire about a quote for Whole Life Insurance by speaking with one of our licensed Insurance Advisors. They'll help you find the best policy that meets your coverage and financial needs.
Speak an AdvisorGenerally, whole life insurance (permanent insurance) costs more than term insurance, but there are a lot of factors that determine the cost of your policy, including:
Generally, insurance is less expensive when you’re younger.
Family history, chronic diseases and lifestyle can increase costs.
Women live longer than men on average, so insurance may cost less.
If you have a dangerous job, your insurance costs can be higher.
Coverage doesn't have to wait, speak with our Licensed Insurance Advsiors about your financial
needs and wants to get a customized insurance quote thats affordable for you.
Universal life insurance typically offers flexible premium options. You may have the ability to adjust how much and how often you pay, provided there is enough value in the policy to cover insurance costs.
After covering the cost of insurance, any remaining premium amount is allocated to investment accounts you select. The funds can grow on a tax-advantaged basis, subject to government limits and policy guidelines.
Universal life insurance may be suitable for individuals seeking lifelong protection combined with long-term wealth accumulation, estate planning benefits, and greater control over how their policy grows.
Yes, policyholders may be able to withdraw or borrow funds from the investment portion of the policy. However, withdrawals or loans can impact the policy’s value and death benefit and may have tax implications.
Universal life insurance is a type of permanent life insurance that provides lifelong coverage while also including an investment component. It offers flexibility in how premiums are structured and how funds are invested within the policy.